Ghanaian rapper, Edem says it takes more than just music to win a Grammy award.
The rapper, who was christened Denning Edem Hotor among other things said right management and brand positioning plays a major role in securing a nomination adding the award scheme is an academy.
In a conversation with Metro TV’s Harriet Addy on Playlist Thursday, March 25, 2021, the ‘Koene’ hitmaker said Ghanaian musicians churn out standardized songs but Grammy looks beyond that.
“My music without a doubt is top-notch. I don’t doubt it any day. There’s nobody in the space of a Grammy that I cannot put out a record, that is similar or that has the same potentials.”
“But, it doesn’t take just the music to win a Grammy; it takes the right management, the right positioning of a brand, the right connects and plugs. And, so, you can’t isolate all those from the Grammy,” Edem opined.
He further stressed that it takes knowing what takes to score a Grammy nomination owing you have to meet certain requirements before you are settled.
“But if it’s left with the music, I mean; our music and my music is always dope. Dope Africa music with cultural [thus] who I am and where I come from, so, that is not a topic for discussion but for the Grammy, it takes just more than that,” he added.
By: Bernard Ralph Adams | Originalfmonline.com | Ghana