Born Denning Edem Hotor. Ghanaian recording artist and entertainer, Edem says Ghanaian artists getting Grammy nominations is plausible.
He believes the arguments the kind of music churn out in the country makes Grammy farfetched opposite of the truth,
The ‘Menye Wokoe’ curator asserts that Ghanaian music reflects the cultural heritage of the African people and good enough to score a Grammy nomination.
Although he indicated that it does not take just music to secure a Grammy nomination arguing right management and brand positioning is pivotal.
“Let us not make it, as if, it is too farfetched to get to Grammy because Angelique Kidjo has won a Grammy. There are Ghanaian artists who have more YouTube views and stuff than her, so, maybe, it might be, something that needs to be done,” he told Metro TV’s Harriet Addy in an interview.
Speaking on Playlist on Thursday afternoon, Edem further explained that, ”some of these people who have won; look at the powerhouse behind them. One Music is behind Burna Boy. It is the parent company of Atlantic Records. And, One Music has some of the biggest names in the industry and it has been around since 1940s. And, so, they are a force in the space. The ‘Twice As Tall’ album is produced, executive produced by P. Diddy. Timberland is on the production.”
Edem, however, urged Ghanaians to redirect the conversation on emotional sentiments and rather focus on the right issues.
“Let look at it deeper than having mere emotional sentiments and on a size that Nigerians are putting in the work and putting in the feet in their right places,’ he averred.
By: Bernard Ralph Adams | Originalfmonline.com | Ghana