In rejuvenating the seemingly declining Ghanaian indigenous music genre, Highlife, popular Highlife artiste, Kwaisey Pee, asserts radio presenters and disc jockeys can champion the cause.
Speaking on Original Midmorning with Father Innocent on April 27, 2021, the ‘Brebre’ hit singer said a conscious effort by these key industry players will change the narration and preserve the Highlife music.
“I have trumpeted it for years that unless radio presenters and DJspromote the Highlife music, if you don’t promote it nobody will,” Kwaisey Pee said on Original 91.9FM.
According to him, DJs and radio presenters control the larger market in Ghanaian music and dedicating airplay time for the indigenous genre will yield positive results.
He added that special treatment is meted out to young musicians in the electronic media despite their incarcerate behaviour.
“The young artistes doing other genres already have the social media following. It is not of any interest to them to send their songs to radio presenters and DJs to play. If DJs and radio presenters see that Stonebwoy, Sarkodie, KiDi or Kuami Eugene has released a new single and available on their social media pages they’d download and play. But I, Kwaisey Pee, if I upload a song on my page you will not download or play it, however, other DJs will give priority to those young artistes and play their songs without the musician sending it to them.”
“Perhaps if you call them for an interview they won’t show up or be unpunctual I’m right here but when you chance on my song on social media you’ll skip it because I did not give you the song personally,’ he averred.
By: Bernard Ralph Adams | Originalfmonline.com | Ghana