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NRSA, BIGRS partners for mini-Easter campaign on April 1

The National Road Safety Authority (NRSA), Accra Metropolitan Assembly, and the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS) intend to roll out a campaign against road accidents.

Dubbed; mini-Easter campaign, it begins on April 1 and will use speeding-related Public Services Announcement (PSAs) produced by the NRSA and BIGRS to send out the message of speed reduction as well as the reduction in some risky driving behaviours.


According to the Authority, “five hundred and seventeen (517) lives were lost, with 2,766 persons sustaining various degrees of injuries in January and February this year to road traffic crashes.”

“This represents an increase of 31.55 percent from the 393 lives lost within the same period recorded last year,” NRSA-BIGRS said in a statement on Tuesday, March 30.

These accidents, the Authority describes “unacceptable” stating it “requires strategic partnerships ahead of the festive season that is often characterised by increased motorization and its attendant casualties.” Owing, “These crashes have no benefits but visit families with pain, anguish, and needless cost.’


The campaign aimed at increasing public awareness on the need to take personal responsibility for obeying all the Road Traffic Regulations to prevent all these crashes which have no benefits, but visit families with pain, anguish, and needless cost.

Drivers, Pedestrians cautioned

The Authority urged road users to observe the following basic road safety protocols to reduce road crashes.

  1. Drivers should observe the posted speed limits, reduce their speed in town to allow for safe pedestrian usage of the road, and abstain from drugs and drinking.
  2. Pedestrians should look out for safe crossing facilities like pedestrian crossing points or footbridges and avoid walking on the roadway and instead of the walkways if they are provided. At night, they should improve their visibility by wearing some bright clothes to reduce the risk of being knocked down;
  3. Motor Riders are expected to ride safely by using their helmets, avoid needless maneuvering, look out for pedestrians, and not violate the red lights at traffic intersections.
  4. Passengers should endeavour to speak up against any conduct of the driver that endangers their lives like speeds, wrongful overtaking, and in the case of signs of driver-fatigue, demand that drivers take some rest.

Unions and Transport Operators

Additionally, the statement reminded transport operators and unions to adhere to the five regulatory directives issued earlier this month, particularly the demands for two drivers to buses that travel for over 8 hours or more than 500km, the appointment of road safety officers to conduct routine pre-departure checks and the use of vehicle logbooks among others.

NRSA, BIGRS partnership

The Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS) is a multi-country programme that aims to reduce road crash fatalities and injuries, supported by Bloomberg Philanthropies.

BIGRS has since February 2020 supported the Authority, Accra Metropolitan Assembly, and Kumasi Metropolitan Assembly with specialised technical support in the area of data management, policy, infrastructure, inspection, enforcement, and communication as part of the commitment by Bloomberg Philanthropies to help improve road safety in some 15 countries across the world.

By: Bernard Ralph Adams | Originalfmonline.com | Ghana

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